sbcbusiness.com
  SNOWBOARDCANADA.COM Twitter SNOWBOARDCANADA.COM Facebook

Grind Media Buys TransWorld

May 21, 2013

Author: Mike P.

Bonnier Corporation has sold TransWorld SKATEboarding, TransWorld SNOWboarding, TransWorld SURF, TransWorld Ride BMX and TransWorld Business to Grind Media, a division of Source Interlink Media. In exchange Bonnier has purchased nine different motorcycle publications from Source Media.

Grind Media is the parent company of Snowboarder, Surfer, Skateboarder, Surfing and many other reputable action sports publications. This recent acquisition will put grind Media at the forefront of these sports. The TransWorld Media team will remain in Carlsbad California. Financial terms of the transaction have not been disclosed.

 In making this announcement, Chris Argentieri, President of Source Interlink Media (“SIM”) noted, “The TransWorld acquisition is the latest in a series of significant acquisitions SIM has made in the action sports space. As a result, along with continued organic growth, Grind Media has emerged as the clear leader serving this highly engaged and sought after audience. We are looking forward to developing our audience further, while leveraging Grind’s expanded reach to help our marketing partners deliver their brand’s message, in innovative and meaningful ways.”

 “The TransWorld brands demonstrated vision in how their audiences were changing the way they consumed content, and their efforts to adapt to these changes have provided valuable lessons for elsewhere within Bonnier,” said Dave Freygang, CEO of Bonnier Corporation. “We wish them all well with Grind Media.”

 Nothing has been released in regards to the future of the purchased publications aside from business as usual. Just to recap, Grind Media is now the owner of TransWorld SNOWboarding, Snowboader, TransWorld SURF, Surfer, Surfing, TransWorld SKATEboarding and Skateboarder. That is a lot of boarding.


NEWS - MOST READ

Burton Adds to Canadian Sales Force
Jun 5, 2015
Burton is happy to introduce two recognized members to its Canadian sales team. First, Marcos da Roza is our new Burton Rep servicing...
Vans Canada Announces New Apparel Sales Manager
Jun 16, 2015
Montreal, Canada (June 16, 2015) –Vans Canada is proud to welcome Marianne Demers as the Vans Apparel Sales Manager. Marianne is responsible...
Vans Announces New BC Sales Rep
Mar 23, 2015
Vans Canada is proud to welcome Bridget Reichert to the British Columbia sales force. Bridget will serve as the second critical team member for...
The Freestyle Conspiracy
Jun 5, 2015
Vans takes look at the origins of freestyle, and debunks the myth of freestylers ruling the industry in this latest instalemnt of Grosso's Love...
Jake Burton Released From Hospital
Jun 25, 2015
Burlington, VT (June 24, 2015)—Right after the 2015 Burton US Open in March, Jake Burton, Founder & Chairman of Burton Snowboards ,...
Electric Co-Founder Kip Arnette Retires
Jun 17, 2015
Electric announced today that Kip Arnette, Electric Co-Founder, is retiring after 15 years with the brand.   “For the first time in a...
Quiksilver loses VSTR Lawsuit
Jul 23, 2013
Quiksilver has lost a court case involving an infringement charge with the VSTR brand endorsed by champion surfer Kelly Slater. A California...
North Star Shoes Make A Come Back
Apr 23, 2012
 Remember the shoe brand North Star ? they ruled the running shoe world back in the late 70's and early 80's. The Brand is making a...
Quiksilver Releases Second Quarter Financials
Jun 9, 2015
HUNTINGTON BEACH, Calif.--Jun. 9, 2015-- Quiksilver, Inc. (NYSE:ZQK) (the “Company”) today announced financial results for its fiscal...
[1] [2] [3] [4] [5] > » 

MOST VIEWED

THE LATEST

Newsletter Signup
SNOWBOARD CANADA SBCSKATEBOARD SBCWAKEBOARD SBCSKIER SBCKITEBOARD WINDSPORT SBCSURF SBC RESORT GUIDE  CONTACT ADVERTISE
SBC Business Footer Logo


COPYRIGHT 2012 SBC BUSINESS MAGAZINE. ALL RIGHTS RESERVED.
NO PORTION OF THIS WEBSITE MAY BE REPRODUCED, COPIED OR REUSED IN ANYWAY WITHOUT PERMISSION FROM SBC MEDIA INC.