sbcbusiness.com
  SNOWBOARDCANADA.COM Twitter SNOWBOARDCANADA.COM Facebook

Grind Media Buys TransWorld

May 21, 2013

Author: Mike P.

Bonnier Corporation has sold TransWorld SKATEboarding, TransWorld SNOWboarding, TransWorld SURF, TransWorld Ride BMX and TransWorld Business to Grind Media, a division of Source Interlink Media. In exchange Bonnier has purchased nine different motorcycle publications from Source Media.

Grind Media is the parent company of Snowboarder, Surfer, Skateboarder, Surfing and many other reputable action sports publications. This recent acquisition will put grind Media at the forefront of these sports. The TransWorld Media team will remain in Carlsbad California. Financial terms of the transaction have not been disclosed.

 In making this announcement, Chris Argentieri, President of Source Interlink Media (“SIM”) noted, “The TransWorld acquisition is the latest in a series of significant acquisitions SIM has made in the action sports space. As a result, along with continued organic growth, Grind Media has emerged as the clear leader serving this highly engaged and sought after audience. We are looking forward to developing our audience further, while leveraging Grind’s expanded reach to help our marketing partners deliver their brand’s message, in innovative and meaningful ways.”

 “The TransWorld brands demonstrated vision in how their audiences were changing the way they consumed content, and their efforts to adapt to these changes have provided valuable lessons for elsewhere within Bonnier,” said Dave Freygang, CEO of Bonnier Corporation. “We wish them all well with Grind Media.”

 Nothing has been released in regards to the future of the purchased publications aside from business as usual. Just to recap, Grind Media is now the owner of TransWorld SNOWboarding, Snowboader, TransWorld SURF, Surfer, Surfing, TransWorld SKATEboarding and Skateboarder. That is a lot of boarding.


NEWS - MOST READ

Burton Partners with Ski-Doo
Oct 2, 2014
Valcourt, Québec, September 22, 2014 - BRP ’s Ski-Doo brand is partnering with Burton Snowboards , the world’s leading...
Coastal Riders' Scott Fierbach
Oct 8, 2014
For our semi-annual retail survey we reach out to shop owners, buyers and managers of over 130 influential, independent shops across Canada to...
Pacific Boarder Winter Launch
Sept 25, 2014
Last night, Pacific Boarder hosted its second annual winter launch event in Vancouver. With hundreds of snow lovers flowing through the store,...
Quiksilver loses VSTR Lawsuit
Jul 23, 2013
Quiksilver has lost a court case involving an infringement charge with the VSTR brand endorsed by champion surfer Kelly Slater. A California...
FBOMB to Distribute Insight in Canada
Sept 26, 2014
In the wake of the announcement that Australian apparel brand Insight had been acquired by Bleach Group Inc . following the financial backing...
V-Plate: Modern Bindings on Vintage Boards
Oct 15, 2014
Thanks to online auctions and social media , vintage snowboards are making their way from the dusty garages of the world, and into the hands of...
My Job: Vans Canada's Mike Strato
Oct 10, 2014
Mike Strato, Western Canadian Visual Merchandiser, Vans Find out what a Visual Merchandiser does, and how Vancouver's Mike Strato got in the...
World Industries Dumps Flame Boy And Wet Willy
Jun 1, 2012
After almost 20 years of entertaining us with their wacky nutty adventures the World Industries characters, Flame Boy and Wet Willy will be...
Quiksilver In Quicksand
Jun 3, 2014
First Kelly, now this? Not good news over at Quiksilver. The parent company to Quiksilver, DC and Roxy reported a net loss swelling to...
[1] [2] [3] [4] [5] > » 

MOST VIEWED

News
Quiksilver loses VSTR Lawsuit
July 23, 2013
Quiksilver has lost a court case involving an infringement charge with the VSTR brand endorsed...
News
Vans Appoints Alex Auchu As Canadian...
May 30, 2014
With the exciting transition of Bobby Gascon moving from his role from Canadian Marketing Manager...
News
Burton Partners with Ski-Doo
October 2, 2014
Valcourt, Québec, September 22, 2014 - BRP’s Ski-Doo brand is partnering with Burton...
News
Quiksilver In Quicksand
June 3, 2014
First Kelly, now this? Not good news over at Quiksilver. The parent company to Quiksilver, DC and...
News
Vans Cancels Boot Program For 2014/15...
June 20, 2014
  Vans Cancels 2014/2015 Boot Program  Vans will not be producing, shipping or selling any...

THE LATEST

News
No Limits Seeks E-Commerce Developer
October 21, 2014
No Limits Group is looking for an e-commerce developer. Apply here. Mission The mission of the...
Shop Profiles
True to Skate: EXO's Jateen Manek
October 20, 2014
Running a skate specific shop could be one of the more challenging retail endevours in this vast...
News
Element New Hires Focused on Global...
October 20, 2014
ELEMENT POSITIONS FOR GLOBAL GROWTHWITH STRATEGIC NEW HIRES Left to right: Donavon Dartez,...
News
No Limits Announces New Sales Manager
October 17, 2014
ROB MADILL ANNOUNCED AS SALES MANAGER OF BRANDS; CAPITA, UNION, AND COAL, WITH NO LIMITS GROUPNo...
Rep 411
Take Five Trading's Wade Fyfe
October 16, 2014
"One thing that really stands out for me is that shops really have to support and rep their...

Newsletter Signup

 

SNOWBOARD CANADA SBCSKATEBOARD SBCWAKEBOARD SBCSKIER SBCKITEBOARD WINDSPORT SBCSURF SBC RESORT GUIDE  CONTACT ADVERTISE
SBC Business Footer Logo


COPYRIGHT 2012 SBC BUSINESS MAGAZINE. ALL RIGHTS RESERVED.
NO PORTION OF THIS WEBSITE MAY BE REPRODUCED, COPIED OR REUSED IN ANYWAY WITHOUT PERMISSION FROM SBC MEDIA INC.