sbcbusiness.com
  SNOWBOARDCANADA.COM Twitter SNOWBOARDCANADA.COM Facebook

Grind Media Buys TransWorld

May 21, 2013

Author: Mike P.

Bonnier Corporation has sold TransWorld SKATEboarding, TransWorld SNOWboarding, TransWorld SURF, TransWorld Ride BMX and TransWorld Business to Grind Media, a division of Source Interlink Media. In exchange Bonnier has purchased nine different motorcycle publications from Source Media.

Grind Media is the parent company of Snowboarder, Surfer, Skateboarder, Surfing and many other reputable action sports publications. This recent acquisition will put grind Media at the forefront of these sports. The TransWorld Media team will remain in Carlsbad California. Financial terms of the transaction have not been disclosed.

 In making this announcement, Chris Argentieri, President of Source Interlink Media (“SIM”) noted, “The TransWorld acquisition is the latest in a series of significant acquisitions SIM has made in the action sports space. As a result, along with continued organic growth, Grind Media has emerged as the clear leader serving this highly engaged and sought after audience. We are looking forward to developing our audience further, while leveraging Grind’s expanded reach to help our marketing partners deliver their brand’s message, in innovative and meaningful ways.”

 “The TransWorld brands demonstrated vision in how their audiences were changing the way they consumed content, and their efforts to adapt to these changes have provided valuable lessons for elsewhere within Bonnier,” said Dave Freygang, CEO of Bonnier Corporation. “We wish them all well with Grind Media.”

 Nothing has been released in regards to the future of the purchased publications aside from business as usual. Just to recap, Grind Media is now the owner of TransWorld SNOWboarding, Snowboader, TransWorld SURF, Surfer, Surfing, TransWorld SKATEboarding and Skateboarder. That is a lot of boarding.


NEWS - MOST READ

Vans Announces New BC Sales Rep
Mar 23, 2015
Vans Canada is proud to welcome Bridget Reichert to the British Columbia sales force. Bridget will serve as the second critical team member for...
365 Sports Inc. Announces New CEO
Feb 26, 2015
365 Sports Inc. is pleased to announce the following hire to lead our senior leadership team and accelerate our growth. Tony Smith joins 365...
Rainbow Expands into Canada
Mar 2, 2015
Rainbow Sandals announces its expansion into the Canadian retail market, effective March 1st, 2015. Partnering with Mike Weatherall of...
Vans Canada Promotes LaSalle and Forbes
Mar 12, 2015
Vans Canada recently announced that both Alex Forbes and Bob LaSalle have been promoted to new roles within the Vans Canada marketing team....
Quiksilver loses VSTR Lawsuit
Jul 23, 2013
Quiksilver has lost a court case involving an infringement charge with the VSTR brand endorsed by champion surfer Kelly Slater. A California...
Canada Goose Sues Over Trademark Infringment
Feb 23, 2012
Is someone ripping off the Goose? Canada Goose claims it's well known logo has been copied by a company called International Clothier ....
Elephant Brand Finds A New Home
Aug 13, 2014
  Mike Vallely's skateboard brand, Elephant Skateboards will be moving to Select Distribution from Resource Distribution. The will continue...
North Star Shoes Make A Come Back
Apr 23, 2012
 Remember the shoe brand North Star ? they ruled the running shoe world back in the late 70's and early 80's. The Brand is making a...
2015 SIA Product Peek: Day One
Jan 30, 2015
“Those snowboarders used to be doing keg stands at 11 AM on their side of SIA. But, hey, that’s why the snowboard industry is in...
[1] [2] [3] [4] [5] > » 

MOST VIEWED

THE LATEST

Newsletter Signup

 

SNOWBOARD CANADA SBCSKATEBOARD SBCWAKEBOARD SBCSKIER SBCKITEBOARD WINDSPORT SBCSURF SBC RESORT GUIDE  CONTACT ADVERTISE
SBC Business Footer Logo


COPYRIGHT 2012 SBC BUSINESS MAGAZINE. ALL RIGHTS RESERVED.
NO PORTION OF THIS WEBSITE MAY BE REPRODUCED, COPIED OR REUSED IN ANYWAY WITHOUT PERMISSION FROM SBC MEDIA INC.