Jun 28, 2012
Author: MIke P.
It’s official, the new line called LXVI has now launched. Take a first look at the new styles below.
Vans Introduces LXVI, the Next Evolution in Footwear
from the Action Sports Original
Ultra-Light, Flexible and Comfortable, LXVI Represents Vans’ Most Progressive Athletic Designs
Cypress, CA (June 15, 2012) - Vans’ LXVI line hits store shelves June 28 to introduce the next evolution in footwear from the action sports original. With LXVI, Vans delivers our most progressive and technically advanced athletic designs to date in ultra-light, flexible and comfortable shoes for the action sports enthusiast. With the youthful, active lifestyle of action sports culture in mind, LXVI offers versatile shoes free from traditional construction parameters with a singular focus on everyday wear through superior comfort, flexibility and reduced weight. Fusing these advanced designs with the familiar Vans aesthetic results in the next generation of your favorite shoes.
With a name recalling Vans’ founding year of 1966, LXVI debuts at retail with five innovative designs representing a wide range of progressive athletic silhouettes and eye-catching color pops. Vans launches LXVI with the lightest Vans shoe ever, the Graph, the mid-top Secant, the all-terrain Inscribe, the thoroughly modern Variable and the unmistakable Vans look of the Ortho. Retail prices range from $70 to $90.
LXVI shoes feel unlike any previous Vans footwear thanks to several new construction advances resulting in the more comfortable, lightweight and flexible fit:
- LuxLiner – a free-floating liner improves comfort through increased airflow and fit
- Waffleflex – new tread design offers increased flexibility and decreased weight
- UltraCush Lite – custom blend of foams provide superlight cushioning
- ActionFit – a proprietary lifted heel fit gives a more lively feel to your step
- PleasureCuff – offers uncompromised comfort with advanced heel and collar cushioning
- RapidWeld – Vans’ new stitch-less construction reduces weight while increasing durability and flexibility.
Learn more about LXVI at LXVI.VANS.COM.
Vans/LXVI Debuts June 28, 2012
Vans, the original action sports footwear and apparel company, is a brand of VF Corporation (NYSE: VFC). Vans collections include authentic footwear, apparel and accessories, snowboard boots and the Pro-tec line of protective gear and are sold globally in more than 170 countries through a network of subsidiaries, distributors and foreign offices. Vans owns and operates more than 300 stores in the United States and internationally, each offering a wide range of Vans footwear and apparel while communicating our Brand and athletes’ rich stories . Vans promotes action sports lifestyle and youth culture through support of athletes on boards and bikes all over the globe and through progressive events such as the Vans Triple Crown of Surfing®, the Vans Downtown Showdown, the Pro-tec Pool Party and the Vans Warped Tour®.
For more information about Vans, please visit www.vans.com.
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