Jun 14, 2012
Author: MIke P.
Vans recently announce a new brand that will be hitting stores by end of June. The Brand is called LXVI, pronounced 66 and it's geared towards the athletic market. For years athletic brands have been closing in on the skateboard lifestyle market. Vans is now heading into their turf releasing a brand with advanced technical features that will debut south of the border in Foot Locker June 28th. LXVI will compete with brands like Nike, Converse, Adidas and NB. Five ground-breaking styles are set to hit stores and the marketing push will be geared towards BMX moto and mainstream avenues instead of the core skate campaign we have seen from the Vans brand for years.
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