Apr 27, 2012
Author: Mike P.
RMA signed on with Maui & Sons after months of negotiation. They will be the Western Sales division of the newly relaunced brand. Maui And Sons will be releasing a fresh line up for spring 2013.
In 1980, three young surfers from Southern California were trying to decide
what to do with the rest of their lives. They decided to start a cookie
company named Maui's Chocolate Chip cookies. Their little business venture
didn't last long. When they burnt their first batch of cookies, they turned
their attention to designing fashions for the surfing and active sports
market. Maui and sons became an instant Hit! And the Cookie? It became an
inspiration for the Maui and Sons logo with the inside of the cookie having
elements representing the Earth, Seal, Sky and Fire!
After now exceeding almost half a billion dollars in worldwide sales, the
Canadian 15,000 square foot operation was opened in October, 2011. It hosts
warehousing, 3 showrooms, office/administration with another 5,000 sq feet
of in house automatic screen printing to support Canadian jobs and content
for its t-shirts, tank tops and some of its fleece. Maui and Sons is
currently fully in stock of Men's, Juniors and Children's apparel, bags,
towels, sandals and long boards. Snowboard apparel will be added for Fall
and the full shoe line will roll out in Spring 2013.
Maui and Sons current marketing started with advertising in Surf Canada,
Wakeboard Canada and Skateboard Canada magazines, sponsoring of up and
coming skaters, wake boarders and beach volleyball players. The Canadian
Promo Team will be seen throughout Canada at various events, malls and
retailers promoting the Maui and Sons lifestyle brand. Maui and Sons is
known for its Sharkman and Cookie logos, which will now be in high profile
Although Maui and Sons was high in demand by various agencies, Randy Morris
Agencies was selected to represent the men's and Junior Ladies line, while
Jeff Swartz Agency was selected to represent the Children's division.