Apr 26, 2012
Author: Mike P.
Sandal giant, Sanuk has recently hired MWW Group to aid in development of it's PR campaign. The campaign will showcase Sanuk's diverse athlete roster. This currently includes Surfers, rock climbers, snow athletes, and wakeboarders.
MWW Group will be working with Sanuk to increase visibility and awareness to consumers nationwide through the stories and ambassadorship of several professional athletes, including surfer and musician Donavon Frankenreiter, world-class rock climber Chris Sharma, surfer and ocean activist Dave Rastovich, snowboard freerider Jeremy Jones, and emerging athletes such as surfer Matt Meola, climber Sierra Blair-Coyle and wakeboarder Bob Soven, among others.
"Sanuk's brand culture is fun, unique, and innovative, and its products are superior in both design and quality," said Michael W. Kempner, president and CEO of MWW Group. "It's the kind of brand you want to befriend, and that human connection is critical to building the trust and relevance necessary to drive brand loyalty and sales. This campaign leverages up-and-coming action sports stars to bring Sanuk's brand personality to life while increasing its relevancy among active lifestyle consumers and outdoor enthusiasts."