Apr 13, 2012
Author: MIke P.
Sales declined 12.9% and apparel inventories are up 35% compared to last year
According to the data, snowboard apparel sales are at their lowest level in four years.
Some cheery news from SIA, Outerwear Sales in the US are down. That is no big surprise but it does reinforce what everyone has been saying, 2011/2012 has been a shit sandwich for snow sales. The northwest lived in a bit of a bubble but most of the US felt it.
SIA’s data shows that equipment sales are down 10% in units and 6% in dollars compared to last season.
Snowboarding, inventories are up 17% in boards, 10% in boots, and 29% in bindings.
Snowboard equipment margins declined to 34.1% vs. 35.5% last season.
Outerwear got hit even harder. Sales declined 12.9% and apparel inventories are up 35% compared to last year.
By comparison, snowboard equipment sales are at their lowest level in three years.
Online sales showed slight growth but nothing to do back-flips about.
The West was the only region that showed positive results in dollars, growing 1.2%. In units, sales fell 9.3% in the West.
The Northeast fared the worst, with sales falling 10.8% in dollars and 18% in units.