In fall 2011 UGG released it's mens offering. UGG, a division of Decker Outdoor Group, is expanding the line in 2012 and has an extensive marketing campaing to go along with it.
The campaign will showcase Ugg's extensive line of men's product, including sneakers, boots, casual shoes, flip flops, accessories, outerwear and more. Because UGG has generally been viewed as a cold-weather footwear brand, the campaign was designed to showcase the brand's robust collection of year-round products, emphasizing Ugg’s sense of style for all seasons.
"We are thrilled about the growth of our Men's business and believe the integrated Ugg for Men Spring campaign will successfully build on that the momentum we started this past Fall," said Connie Rishwain, president, UGG Australia.