Oct 1, 2011
Author: Adam Levitt
Left to right: Organic board, Icon board, Adapt binding
Adapt is positioned to be a price conscious brand but with quality, creativity and core snowboarding driving it. Their target retailers are specialty snow shops that need a specific product at a specific price point.
This is the first year that Adapt will be available in Canada after a year of huge success in other international markets. With the launch in Canada, they want to establish themselves as the leader in this price category, providing an excellent product and good graphics at an unbeatable price. In terms of product, the Icon Series is a great freestyle reverse camber twin. Clean and understated, the Icon is lightweight, fun, and versatile.
Customer service phone: 1-888-985-6569
Customer service e-mail: firstname.lastname@example.org
Distributor: Meridian Distribution
Sales manager: Ryan Patey, 1-888-985-6569
Years on market: Two