sbcbusiness.com
  SNOWBOARDCANADA.COM Twitter SNOWBOARDCANADA.COM Facebook

2012-13 Burton Profile

Oct 1, 2011

Author: Adam Levitt

Burton snowboards
Left to right: Parkitect board, Genesis EST binding, Ion boot

The 2012-13 Burton hardgoods line consists of 55 boards separate models, 37 bindings and 34 boots. Yes, we counted and then doubled checked. It’s probably safe to say that Burton has all the bases covered when it comes to getting you on the hill.

Highlights?
The Parkitect is designed to bring a whole new meaning to “park board”. It was designed specifically around the needs of park riders and offers two new Burton Technologies that perfectly match the shape of the board to the way you ride. The Ion’s new outsole is the result of a partnership with Pirelli, the Italian brand that supplies tires to F1 racing team. They formulated a rubber compound specifically around the demands of riding, along with a snow tire-inspired tread design for superior traction. After the introduction of our Hammock hi-back in 2012, we got super positive feedback from our team on the fit, comfort, and response this technology offers. So for 2013, we’re following up with the next generation hammock hi-back design called the Kick-Back Hammock, which features a full-suspension design. The new Kick-Back Hammock, found on the new Genesis EST, is by far one of the best hi-backs we have designed to date.

Basic Info
Website: burton.com
Customer service phone: 1-800-881-3138
Customer service e-mail: info@burton.com
Distributor: Direct
Sales manager: Pierre Ricard, 800-367-2951
Years on market: 35

 


NEWS - MOST READ

Vans Announces New Vancouver Office and Sales Rep
Nov 10, 2014
Vans Canada announces new sales representation in British Columbia, along with new office and sales structure. Montreal, Canada (November 10,...
Canada Goose Sues Over Trademark Infringment
Feb 23, 2012
Is someone ripping off the Goose? Canada Goose claims it's well known logo has been copied by a company called International Clothier ....
Quiksilver loses VSTR Lawsuit
Jul 23, 2013
Quiksilver has lost a court case involving an infringement charge with the VSTR brand endorsed by champion surfer Kelly Slater. A California...
SBC Media Announces Staff Changes and Digital...
Nov 7, 2014
SBC Media, Canada's largest and most trusted, independent publisher of action sports lifestyle media, is pleased to announce exciting staff...
World Industries Dumps Flame Boy And Wet Willy
Jun 1, 2012
After almost 20 years of entertaining us with their wacky nutty adventures the World Industries characters, Flame Boy and Wet Willy will be...
Dragon Partners with Transitions Optical
Nov 19, 2014
San Clemente, CA (Nov. 19, 2014) - Dragon Alliance is proud to announce another innovation in goggle technology. Through a partnership with...
Element Announces Two New Executives
Nov 24, 2014
ELEMENT ANNOUNCES ADDITIONS TO GLOBAL EXECUTIVE TEAM WITH APPOINTMENT OF DESIGN AND MARKETING VICE PRESIDENTS   Strategic Leadership of...
North Star Shoes Make A Come Back
Apr 23, 2012
 Remember the shoe brand North Star ? they ruled the running shoe world back in the late 70's and early 80's. The Brand is making a...
Altamont Capital Leads Recapitalization of Fox
Dec 10, 2014
Altamont Capital Leads Recapitalization of Fox Head Inc. Fox Head Appoints Pete Fox as Chief Creative Officer Palo Alto, Calif., Dec. 10, 2014...
[1] [2] [3] [4] [5] > » 

MOST VIEWED

News
Quiksilver loses VSTR Lawsuit
July 23, 2013
Quiksilver has lost a court case involving an infringement charge with the VSTR brand endorsed...
News
Burton Partners with Ski-Doo
October 2, 2014
Valcourt, Québec, September 22, 2014 - BRP’s Ski-Doo brand is partnering with Burton...
Shop Profiles
True to Skate: Stuntwood's Mike Quesnel
November 21, 2014
Brian Peech photo “We are not just selling skateboards;we are selling skateboarding.”...
News
Vans Announces New Vancouver Office...
November 10, 2014
Vans Canada announces new sales representation in British Columbia, along with new office and...
News
World Industries Dumps Flame Boy And...
June 1, 2012
After almost 20 years of entertaining us with their wacky nutty adventures the World Industries...

THE LATEST

News
Altamont Capital Leads...
December 10, 2014
Altamont Capital Leads Recapitalization of Fox Head Inc. Fox Head Appoints Pete Fox as Chief...
News
Electric Appoints New Sales Director
December 9, 2014
SAN CLEMENTE, CA - Electric announced today that Jeremy “Snowy” Lonsway has joined the...
Exclusives
The Engineers: Ride's Mike Chilton
December 8, 2014
Ever wonder what goes into the design process of the products on your floor? We sat down with...
News
Element Announces Two New Executives
November 24, 2014
ELEMENT ANNOUNCES ADDITIONS TO GLOBAL EXECUTIVE TEAM WITH APPOINTMENT OF DESIGN AND MARKETING...
Shop Profiles
True to Skate: Stuntwood's Mike Quesnel
November 21, 2014
Brian Peech photo “We are not just selling skateboards;we are selling skateboarding.”...

Newsletter Signup

 

SNOWBOARD CANADA SBCSKATEBOARD SBCWAKEBOARD SBCSKIER SBCKITEBOARD WINDSPORT SBCSURF SBC RESORT GUIDE  CONTACT ADVERTISE
SBC Business Footer Logo


COPYRIGHT 2012 SBC BUSINESS MAGAZINE. ALL RIGHTS RESERVED.
NO PORTION OF THIS WEBSITE MAY BE REPRODUCED, COPIED OR REUSED IN ANYWAY WITHOUT PERMISSION FROM SBC MEDIA INC.