Oct 1, 2011
Author: Adam Levitt
Left to right: Mega Bittner board, Unit boot, Terrain boot
Long known for just making boots, DC is now a serious contender in the snowboard market. Next year’s board line includes new topsheet and camber technology. Also, keep an eye out for a global team movie dropping in the near future.
Highlights?
Our new Fresh deck topsheets give DC boards that poppy feel you get from a new skate deck. The topsheets add a snap and life to the boards that you can only get out of natural wood. The graphics are screened on the wood just like a skate deck, and the wood is then sealed to protect it from the elements, while still keeping the natural feel. They may look pretty, but these topsheet laminates are pure performance, with several seasons of testing behind us to prove it. They will be featured on the Mega and Brew Crew series. Micro camber is another new feature found in the Devun Pro and Lauri Pro. The board is flat through the center and has +1.5 mm of positive camber in the tip and tail. Combine this with the DC’s revolutionary Camber Core, you get the feel and pop of a full camber board while maintaining the forgiveness and pow float of a flat board.
Basic Info
Website: dcshoes.com
Customer service phone: 1-888-532-3130
Customer service e-mail: store.dcshoes.com/helpdesk
Distributor: DC Shoes inc.
Sales manager: Mark Regimbal, 514-842-0140
Years on market: 10
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